New. Stylish. Energized.

Great Hair Begins Here!


All Things Are Possible, With A Great Hair Salon.

Your look is part of your story. Orchestrated by CEO Heidi Bea White, the Vanity Salon team is dedicated to mastery of their skill sets and offer the best in cut, color, and specialty hair services. 

Vanity Hair Studio was established in February of 2008. Since Heidi White opened the doors, the salon has been booming with happy clients and has earned a great business reputation. Heidi has expanded the salon two times, and it now occupies the 1200 square foot studio she independently owns and operates. Because of her easy going personality and love of good energy, she and her amazing team have turned the studio into a huge success, and it was even nationally chosen by Elle Magazine as top 100 salons in the US two years in a row. The people of Portsmouth continue to choose Vanity Hair Studio as their home for beautiful hair, skin, bright white teeth, and perfectly groomed eyebrows.

You can find Vanity Hair Studio amidst many beautiful hotels near the center of picturesque Downtown Portsmouth, NH. We are a stone’s throw away from the Sheraton Hotel, Hilton Hotel, Hampton Inn, and Residence Inn allowing easy-access for wedding parties and tourists! Come enjoy a shampoo, blow-out, or any specialty hair or makeup service before shopping the hundreds of boutiques in downtown, catching a show in beautiful Prescott Park, dining out at a delicious and unique five-star restaurant, or soaking in the bustling night-life that Portsmouth has to offer!


A Video About Us

Your look is part of your story

Salon Services

Salon Services

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A finished style that will be sure to turn heads. just be sure to let them know your secret when they stop you on the street!


Explore the potential of color when imagination and expertise come together.


For a bad hair day “pick-me-up”, to prepare for an important meeting or looking for a great style for an important night out, we can help.

Wedding  Specialty Services

 Vanity Hair Studio - Hair and Makeup Studio

A locally-owned and operated wedding beauty service in Portsmouth, New Hampshire,

Here at Vanity, we cater to the modern Bride. We know how important your wedding day is, and want to make sure everything goes as smoothly as possible so we can send you down the aisle looking as beautiful as ever!

We stay updated on the latest bridal hair and makeup trends and offer all the services a blushing bride could need: from airbrush & mineral makeup services, advanced style updo hair services, teeth whitening, facial waxing…

Don’t forget, if you and your wedding party get ready with us here at the studio, we offer mimosas, tea, coffee, and juice for your wedding party.

We have been featured in “The Knot” wedding magazine, “Seacoast Wedding” magazine and earned first place in bridal photography for our hair and make-up artistry!

If you are looking for more information to book Team Vanity for your special day, please reach out to our Wedding Coordinator- Allison at the studio or e-mail her at 

World-Class Service, Every Time.

Meet The Team

Vanity Hair & Makeup Studio pampers guests with a world-class experience by offering unparalleled hair care services and a luxury barbershop experience consisting of some of the most talented stylists and colorists Portsmouth has to offer.




 Hi! My name is Petey butter banana smoothie, aka Sweetie Petey. I hang out at the salon in Portsmouth with my mom and the girls mostly everyday. My mom takes me with her almost everywhere she goes, she says I am a good boy and since I am ten years old she doesn’t mind bringing me with her to work. I try to stay on my best behavior. My little brother Leo gets to come in sometimes too. He tries to get all the attention. 

I am a yellow Labrador retriever, a natural blonde! I live for love, food and affection so it’s great when I get to be patted and loved by so many wonderful clients that visit my mommas salon. You can find me laying in the middle of the salon floor, lounging by the door in the sun, going for walks around town or snagging towels from the girls trays. I love to be a goofy boy and run around stealing all the towels.

If you bring me treats, mom thinks only one is okay, I can’t have too many because I love to beg a little bit.. but I try my best to be very quiet about it… I drool and silently wait for you to drop your crumbs on the floor. Mom says I need better manners, so I won’t make eye contact with you if you’re eating but I will watch the floor around you intently…. its a ruff life…. :)

Heidi Bea White (CEO/Educator/Colorist/ Master Designer)

Heidi Bea White (CEO/Educator/Colorist/ Master Designer)

(CEO/Educator/Colorist/ Master Designer)

 As the owner of Vanity Hair Studio, Heidi Bea holds a true passion for her industry and what she does as a master stylist. Her ability to operate her salon while producing outstanding haircuts, colors, and dynamic looks in the many facets of hair design are remarkable. She was born with a natural ability to connect with people and has a strong intuitive nature that builds great relationships with her clients. Heidi’s consultations are informative and fulfilling and make it easy to create custom designs for those clients in need of guidance.

Heidi has been designing hair for more than 20 years and has been a salon educator to her staff for more than ten years. She has a serious craving for education and stays current on trends and developments in the hair industry. Two to three times a year, Heidi travels around the US and Canada for continued education and has worked side by side with many talented stylists in the Portsmouth area. She has helped others acquire their licenses through apprenticeship and has had great success! Heidi is a well rounded hair designer, with work appearing in The Knot Magazine, Seacoast Weddings Magazine, national recognition from Elle Magazine and having won numerous competitions in the Manchester area. She has also designed hair for local and professional movie productions.

The majority of Heidi’s clientele are powerful, professional women with high expectations for their image. Some would say she is a “magician” with the color and cuts she performs and she prides herself on creating a welcoming environment with exceptional service.

Heidi is also a mom of two wonderful boys Chase Nicholas & Xane Riley, (four if you count her lab- Petey, and golden boy- Leo) and resides happily in Portsmouth, NH.

Meet Heidi




Born and raised in Western New Hampshire, Alexis has always had a knack for everything hair and makeup. After graduating fromhigh school, she traveled out to Portsmouth to attend Empire Beauty School to further her knowledge. Alexis quickly fell in love with the Hair and Makeup Industry, and continues to share her passion for glam with her clientele.

Making clients feel beautiful makes her feel beautiful. She is very dedicated to her work, always looking to develop her technique and add to her book of tricks as an artist through lots of specialized education. She wants to take full advantage of accentuating your inner and outer beauty, so whether it’s hair color, cuts, balayage or wedding hair/makeup, she is your girl!

Come meet her today! :)

 “Passion is everything when it comes to being a stylist.”




“I am grateful for what I do and am passionate about being a great stylist.” Jess

At the age of 14, Jess knew she was destined to be a stylist. After graduating high school, she couldn’t wait to attend cosmetology school at Continental Hair Academy, where she later graduated in 2004. Following her dream, Jess continued to work in several hair salons to perfect the look for her clients. With 18 years of Stylist experience, we are grateful that she has joined the Vanity Hair Studio Team!

From the stylist. “One of the best things about being a stylist is the ability to develop relationships and friendships with clients. They become like family! As a stylist I make people feel beautiful and educate them on how to take care of their hair while guiding them in choosing the style and color that best fit them. I love listening to their wants and needs to help give them the best look possible! This industry gives me great fulfillment to make people happy and love their hair!”

Jess specializes in foiling techniques such as balayage, foliage, and multidimensional shades. Men’s cuts are also her favorite. She enjoys creating the perfect elegant look with makeup, blowouts, up-do’s as well as creating the Brazilian Blowout. Jess is always looking to be next level; continuing her education to offer clients new services with new techniques in an ever-changing environment.

Erica Peifer

Erica Peifer


Erica was born and raised in Massachusetts and found her way north when she attended Paul Mitchell the School Portsmouth. Erica quickly fell in love with the people, the town and the surrounding areas!

The love and passion she has for being a hair stylist, and caring for others is just over the top. She has had extensive training and has furthered her education for hair styling far past graduation of beauty school. While working in the Portsmouth area, she has grown to know that she wanted to provide something different for the guests of the hair industry. Erica is very eager to provide the top service that every person deserves. She is ready to give every person that walks in the front door, not just a hair service, but an experience.

“You miss 100% of the shots you don’t take.” - Wayne Gretzky.

Brianna Frank

Brianna Frank

Apprentice Stylist

Born and raised on the coast of Southern Maine in a small town called South Berwick, Brianna always had a passion for the hair and makeup industry. Since she can remember, she’s been playing in her mothers makeup bag as well as creating crazy hairstyles on her mom growing up. Brianna was a big athlete growing up playing softball and basketball, but that never stopped her from having the best hair on the court or field!!! 

She found her way to Paul Mitchell The School Portsmouth to study cosmetology. Bri excels in blonding, baby lights, teasy lights, balayages as well as long hair cutting and color melts! She also has a talent in makeup, such as natural looks to vibrant bold looks! She wants to bring out the best in her clientele. Happy clients are her main priority, making them feel the best they can. She would love to see as many of your smiling faces in her chair! 

“Never let failure get to your heart, and never let success get to your head.” -Mac Miller

This Could Be You

This Could Be You


Bio Coming Soon


See What Others Have To Say About Us!


Monthly VIP Memberships


unlimited single process colors and blowouts

unlimited blowouts

+add on hair cuts $35

+all add on treatments are 20% off 

including split end treatments, olaplex treatments, deep conditioners, ect.


unlimited shampoo blowdry 

scalp massage, conditioner and styling products customized for your needs

+add on hot iron work $15

+add on a brazilian blowout for $200 

+extra thick, curly long hair is an additional $10 fee


4 brazilian blowouts a year

includes free retail with package deal:

1 mask 1 bonding ionic spray, 1 shampoo and 1 conditioner

*pay all up front $849, or 75$ monthly deductions

*can add to any other package


unlimited mens and womens (pixie cuts)

+add on beard trim $8

+add on brow shaping $10


  • Receive two complimentary full size retail products every month.
  • Receive perks including: complimentary product launches before they are available in salon; new complimentary conditioning treatments, pop up styling, education and product use events!

*add ons are as needed, please be specific when booking your appointments that you want to add on a service to your membership package, or when booking online be sure to add it with your cut.

What is a Vanity VIP Membership?

 Vanity offers an inclusive membership that gives you access to luxury services at members-only pricing.  This is how we chose to empower our guests and say “Thank you” to the guests that chose to support us.

Is it really unlimited?

Yes really, it’s unlimited. You can come in as often as you want. Just remember you can schedule up to two appointments at a time.

When you sign up for our memberships, you sign up for UNLIMITED pampering and relaxation

How many appointments can I schedule at one time?

You can have two appointments scheduled at one time. Once you attend your scheduled  appointment, you can request another.

Can I cancel my Membership?

 Your membership is for a 12 month committment. You may cancel at any time provided you pay full price for any services you have received minus any membership fees you have already paid.

Can I request a specific stylist?

Vanity makes every attempt to accommodate your requests while prioritizing you getting the most out of your membership.

You never have to worry about getting the service you need!

All of our stylists are highly skilled and qualified to take care any type of hair and waxing services! They attend regular training in advanced techniques to stay current and exceed your expectations from start to finish. We have a satisfaction guarantee on all or work.

We keep all notes and formulas in each client’s profile so the results are always consistent. You are always looking your best when you walk out our door!

How do I tip?

You may tip in cash or with a card in the salon. We recommend tipping on the full a la carte service price.

What are the salon policies?

Please be aware that a credit card number is required to reserve your appointment.
We understand that sometimes extraordinary circumstances are unavoidable and you may need to change your schedule. We kindly ask that you give us 24 hours notice if you need to cancel your appointment. If 24 hours notice is not given, you will be charged 50% of the al a carte service fee. Missed appointments or “no shows” are subject to a charge in the amount of the full al a carte service.
Cancellations and “no shows” leave gaps in our schedules that cannot be filled without timely notice. This notification courtesy enables us to schedule another client and, in turn, maintains a higher availability of services for you as well as others.
Due to scheduling commitments to other clients’ schedules, we may need to reschedule any appointment for which you are more than 10 minutes late.
We hope you understand the need for these policies. If you have any questions, please do not hesitate to ask.

Our Brands

Our professional, high-end product lines will provide you with a healthy and improved beauty care regimen. We have luxury hair, skin & beauty products that will turn your morning routine into a tantalizing experience with results that last. And, as always, we offer a full line of services & guidance to help you make the most of the products you purchase at Vanity.

Our products are chosen wisely by educated professionals who support natural, beneficial ingredients free of harsh preservatives, parabens, and sulfates.

Vanity Hair Studio News

Meet Heidi Bea White of VANITY HAIR STUDIO in Portsmouth

Meet Heidi Bea White of VANITY HAIR STUDIO in Portsmouth

Today we’d like to introduce you to Heidi Bea White. Heidi Bea, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. I set forth in my career after my son was born, I had finally graduated High School attending the...

Vanity Hair Studio named a top 100 salon

Vanity Hair Studio named a top 100 salon

By Suzanne Laurent / Posted Aug 28, 2015 at 11:48 AMUpdated Aug 28, 2015 at 11:48 AM     PORTSMOUTH — For the second year in a row, Vanity Hair Studio on Deer Street was chosen by Elle Magazine as one of the top 100 salons in the United...

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Saturday 9 to 4
Sunday 10 to 4


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