About Us!

Our Story:

Vanity Hair Studio was established in February of 2008, in Portsmouth NH originally. Since Heidi White opened the doors, the salon has been booming with happy clients and has earned a great business reputation. Heidi has expanded the salon several times, and in Spring 2023 bought and remodeled her very own salon! It now occupies the 1700 square foot studio she independently owns and operates. Because of her easy going personality and love of good energy, she and her amazing team have turned the studio into a huge success, and it was even nationally chosen by Elle Magazine as top 100 salons in the US two years in a row. The people of the seacoast area continue to choose Vanity Hair Studio as their home for beautiful hair, special occasion hair, or for perfect brows and lashes or even bright white teeth.

You can find Vanity Hair Studio on Dover Point road located in the Dover Office Park, the newly renovated salon was purchased and remodeled in the winter of 2022 and opened in the spring of 2023. We are a stone’s throw away from Bill Dube Ford and the Tendercrop farm, with a large free parking lot out front of the salon, allowing easy-access for wedding parties and clients to drive in and park with ease! Come enjoy a shampoo, blow-out, or any specialty hair or makeup service before your next big photo shoot or special occasion! Cheers!

Meet Our Team



Hi! My name is Petey butter banana smoothie, aka Sweetie Petey. I hang out at the salon in Dover with my mom and the girls mostly everyday. My mom takes me with her almost everywhere she goes, she says I am a good boy and since I am ten years old she doesn’t mind bringing me with her to work. I try to stay on my best behavior. My little brother Leo gets to come in sometimes too. He tries to get all the attention.

I am a yellow Labrador retriever, a natural blonde! I live for love, food and affection so it’s great when I get to be patted and loved by so many wonderful clients that visit my mommas salon.

Heidi Bea White

(CEO/Educator/Colorist/ Master Designer)

As the owner of Vanity Hair Studio, Heidi Bea holds a true passion for her industry and what she does as a master stylist. Her ability to operate her salon while producing outstanding haircuts, colors, and dynamic looks in the many facets of hair design are remarkable. She was born with a natural ability to connect with people and has a strong intuitive nature that builds great relationships with her clients. Heidi’s consultations are informative and fulfilling and make it easy to create custom designs for those clients in need of guidance.

Heidi has been designing hair for more than 20 years and has been a salon educator to her staff for more than ten years!


Stylist/Makeup Artist

At the age of 14, Jess knew she was destined to be a stylist. After graduating high school, she couldn not wait to attend cosmetology school at Continental Hair Academy, where she later graduated in 2004. Following her dream, Jess continued to worked diligently to perfect her skills to provide her guests with the best possilbe hair! With 18+ years of stylist experience, we are grateful to have her on the Vanity Hair Studio Team!

Specialties: -Highlights/Lowlights -Finer Hair Techniques -Blowout's/Updo's

Certifications: -Brazilian Blowout -Sewn In Weft Extensions

From the stylist: “I am grateful for what I do and beyond passionate about being a great stylist. One of the best things about being a stylist is the ability to develop relationships and friendships with my guests."

About Our Products:

Our professional, high-end product lines are always cruelty-free, paraben-free, sulfate-free, phthalate-free and color safe. Vanity's products lines will provide you with a healthy and improved hair care regimen. Turn your hair care routine into a tantalizing experience with results that last. As always, we offer a full line of services & guidance to help you make the most of the products you purchase with us at Vanity.

Our products are chosen wisely by educated professionals who support natural organic, beneficial ingredients free of harsh preservatives, parabens, and sulfates.