About Us!

Our Story:

Vanity Hair Studio was established in February of 2008, in Portsmouth NH originally. Since Heidi White opened the doors, the salon has been booming with happy clients and has earned a great business reputation. Heidi has expanded the salon several times, and in Spring 2023 bought and remodeled her very own salon! It now occupies the 1700 square foot studio she independently owns and operates. Because of her easy going personality and love of good energy, she and her amazing team have turned the studio into a huge success, and it was even nationally chosen by Elle Magazine as top 100 salons in the US two years in a row. The people of the seacoast area continue to choose Vanity Hair Studio as their home for beautiful hair, special occasion hair, or for perfect brows and lashes or even bright white teeth.

You can find Vanity Hair Studio on Dover Point road located in the Dover Office Park, the newly renovated salon was purchased and remodeled in the winter of 2022 and opened in the spring of 2023. We are a stone’s throw away from Bill Dube Ford and the Tendercrop farm, with a large free parking lot out front of the salon, allowing easy-access for wedding parties and clients to drive in and park with ease! Come enjoy a shampoo, blow-out, or any specialty hair or makeup service before your next big photo shoot or special occasion! Cheers!

Meet Our Team

Heidi Bea White

Founder, designer, lover of art

Heidi Bea White: Master Stylist, Master Certified Color Specialist, Hair Extension Expert, Bridal Hair and Makeup GURU and an educator to boot... She can Bring your vision to life at Vanity Hair Studio in Dover, NH.

Passionate leader, creative artist, and trusted confidante: With over 20 years of experience, Heidi isn't just a stylist, she's a partner in your hair journey. Her Master Stylist credentials and Master Certified Color Specialist status ensure exceptional skill, while her Hair Extension expertise (sewn-in wefts, beads, and tape) expands her ability to create any look you desire. Including beautifully executed Bridal Parties big or small, she along with her team can tackle any Glamourous look for your big day!

Building relationships, one strand at a time: Heidi's natural ability to connect and her strong intuition shine through in every consultation. She takes the time to understand your needs and vision, offering informative and fulfilling consultations that translate into custom designs tailored to your unique style.

A commitment to excellence: Heidi's dedication to her craft extends beyond the salon chair. She spent a year as an educator/assistant for Dinair Airbrush systems in 2012, sharing her knowledge with others over the years. Additionally, she served as a Top Artist Ambassador for Paul Mitchell Hair Design school in 2022 inspiring future generations of stylists.

The Vanity Hair Studio vision: In 2008 Heidi happily leased a space on Deer street in Portsmouth NH, for 15 years! However, in 2023, Heidi realized her dream of purchasing and truly owning her own space, opening a larger and more customized vibe for Vanity Hair Studio in Dover, NH. This beautiful salon reflects her commitment to providing a welcoming and luxurious environment where clients can feel pampered and empowered.

Ready to transform your hair and unlock your confidence? Book your appointment with Heidi today and experience the difference a master stylist can make.


Stylist/Makeup Artist

At the age of 14, Jess knew she was destined to be a stylist. After graduating high school, she couldn not wait to attend cosmetology school at Continental Hair Academy, where she later graduated in 2004. Following her dream, Jess continued to worked diligently to perfect her skills to provide her guests with the best possilbe hair! With 18+ years of stylist experience, we are grateful to have her on the Vanity Hair Studio Team!

Specialties: -Highlights/Lowlights -Finer Hair Techniques -Blowout's/Updo's

Certifications: -Brazilian Blowout -Sewn In Weft Extensions

From the stylist: “I am grateful for what I do and beyond passionate about being a great stylist. One of the best things about being a stylist is the ability to develop relationships and friendships with my guests."


Stylist/Makeup Artist

Claire is an up and coming hair stylist here at Vanity Hair and Makeup Studio. She has always had a passion for cosmetics and hair, so she decided to follow her dream to become one an MUA and hair designer! She loves connecting with people and making their outside appearance match how they feel on the inside, or help them feel better by loving their reflection. She has a natural ability to look at you and help you come up with a whole new you if you were up for it! Claire has a great eye for details

Specialties:-Hair cutting all different styles -long Layered cuts to -Men’s fades -Including Coloring, such as Balayage & foiling, baby lights and mermaid fashion colors of all kinds!

Certifications: Brazilian Blowout -All Nutrient Color


A native to Berwick Maine, Steven joined the beauty industry in a creative way by getting his PMU license in Connecticut, top of his class an earning the masters certification in early 2023. As a natural artist with an impeccable knack for detail, harnessing a calm soothing energy Steven is the perfect person to receive your Permanent makeup application! PMU has many layers to it, if your searching for fuller brows or would like to know what he can do to enhance your facial features call and ask for a consultation with Steven!
Currently available Tues-Friday

About Our Products:

Our professional, high-end product lines are always cruelty-free, paraben-free, sulfate-free, phthalate-free and color safe. Vanity's products lines will provide you with a healthy and improved hair care regimen. Turn your hair care routine into a tantalizing experience with results that last. As always, we offer a full line of services & guidance to help you make the most of the products you purchase with us at Vanity.

Our products are chosen wisely by educated professionals who support natural organic, beneficial ingredients free of harsh preservatives, parabens, and sulfates.