Founded in February 2008 in the heart of Portsmouth, NH, Vanity Hair Studio quickly blossomed into a beloved beauty destination known for its vibrant energy, elevated service, and devoted clientele. Since opening her doors, owner and master stylist Heidi White has built a reputation not only for exceptional hair artistry but for creating a space where every guest feels radiant, relaxed, and right at home.
Driven by passion and a vision for something extraordinary, Heidi has expanded the studio multiple times—and in Spring 2023, she unveiled her proudest achievement yet: a stunning 1,700-square-foot salon that she fully owns, designed, and reimagined herself. Located in the beautifully updated Dover Point Office Park, the new space reflects her signature style—modern, welcoming, and effortlessly chic.
From custom color and flawless cuts to brow design, lashes, bridal services, and even teeth whitening, Vanity continues to be the go-to beauty studio for Seacoast locals and visitors alike.
Conveniently located near Bill Dube Ford and Tendercrop Farm, with ample free parking—Vanity Hair Studio is perfectly positioned to pamper wedding parties, prep for your next photoshoot, or simply indulge in a little luxe self-care.Come experience the Vanity difference—where beauty is personal, artistry is celebrated, and every visit feels like a treat.
Ready to transform your hair and unlock your confidence?
Step into the world of refined beauty with Heidi Bea White, master stylist and proud owner of Vanity Hair Studio’s elegant new Dover, NH location. Since 2008, Heidi has become known for her artistry and warmth. Heidi offers personalized consultations and customized hair designs tailored to elevate each guest’s individual style.
A passionate educator and relationship-builder, Heidi is devoted to creating a luxurious, welcoming experience where clients feel both pampered and empowered. Her studio is a sanctuary of beauty and confidence—every detail curated for your comfort and care. Reserve your transformation with Heidi today and discover the elevated experience a master stylist can deliver.
From the moment she picked up a brush at just 14 years old, Jess knew her calling was in the art of hair. After graduating from Continental Hair Academy in 2004, she has spent nearly two decades perfecting her craft and delivering exceptional, confidence-boosting results.
Since joining Vanity Hair Studio in 2020, Jess has become a beloved member of our team—celebrated for her artistry, attention to detail, and the genuine connections she builds with every guest.
Signature Specialties: Dimensional Highlights & Lowlights, Fine Hair Mastery, Elegant Blowouts & Updos
Professional Certifications: Brazilian Blowout, Sewn-In Weft Extensions, Airbrush Make-up
Jess's Philosophy: "I’m endlessly grateful for a career that allows me to uplift others through beauty. For me, the magic lies not just in the transformation—but in the lasting relationships I build along the way."
With a flair for beauty and a passion for transformation, Claire is an emerging talent at Vanity Hair & Makeup Studio, quickly earning a reputation as one to watch. Her love for both hair and cosmetics inspired her journey into the world of professional styling and makeup artistry, where she now helps clients express their inner confidence through customized, radiant looks.
Claire is known for her intuitive eye, precise technique, and warm, approachable energy. Whether you’re looking for a subtle enhancement or a bold new style, she brings creativity and care to every appointment.
Signature Specialties: Precision Layering & Men's Fades, Expert Color Services, Balayage, Foiling, Babylights, and Vivid Fashion Tones.
Professional Certifications: Brazilian Blowout Smoothing Treatment, All-Nutrient Color Specialist, Dinair Airbrush Makeup Application, Sewn-in Weft Hair Extensions.
With a passion for beauty that sparked even before high school, Jaylyn has always known she was destined for the salon world. She began her journey in 2020 through the Dover High School Cosmetology Program, earning her license immediately upon graduation in 2022. Eager to immerse herself in the industry, she began working at a salon while still in school and spent three formative years honing her craft before joining Vanity Hair Studio in 2024.
Jaylyn thrives on connection—meeting new clients, building lasting relationships, and continuing to grow her skills with each service she performs. Her commitment to excellence and ongoing education is evident in every detail of her work.
Signature Specialties: Color Corrections, Trendy Fashion Shades, Expert Blonding (Balayage, Babylights, Foils), and Elegant Updos.
Professional Certifications: Dry Cutting & Texturing, Brazilian Blowout Smoothing Treatments, Sewn-In Hair Extensions.
Ava has always been passionate about all things beauty. A proud graduate of the Dover High School Cosmetology Program, she loves helping clients feel confident and radiant through personalized styles and the latest trends. Her journey began in her sophomore year of high school, where she discovered her love for hairstyling and started learning the fundamentals. In June 2025, Ava earned her license immediately after graduation.
Always eager to learn new trends and expand her portfolio, Ava is committed to making every client look and feel their best. Book your appointment—she can’t wait to see you in her chair!
Signature Specialties: All-over Color, Root Touch Ups, Foils, Haircutting Techniques.
Certifications: Brazilian Blowout, Tape-in Hair Extensions, Sewn-in Weft Hair Extension & I-Tip bead Hair Extension, OSHA Certified, Barbicide Certified, MUA Pro Certified (in progress).
Ava's Philosophy: “Passion is everything when it comes to being a stylist.”
Josephine, affectionately known as Jojo, believes that true beauty goes far beyond appearances. To her, it’s about confidence, care, and the inner peace that comes from being genuinely seen and valued.
Her journey in the beauty industry began with a vision: to create a warm, welcoming space where every client feels heard, appreciated, and cared for. Jojo is passionate about building meaningful relationships, making sure each person leaves her chair feeling even more confident and radiant than when they arrived.
Using high-quality products that nourish and reflect her values of authenticity and care, Jojo customizes every service to enhance each client’s unique beauty. Her mission is simple: to help people feel comfortable, confident, and refreshed—inside and out.
Professional Certifications: Hair Extensions,
Color Certifications (Matrix, Natulique, Kevin Murphy), Brazilian Blowout, Cezanne Keratin Smoothing Treatments, NATULIQUE Head Spa, XTreme Lashes, Shellac Nails
Our professional, high-end product lines are always cruelty-free, paraben-free, sulfate-free, phthalate-free and color safe. Vanity's products lines will provide you with a healthy and improved hair care regimen. Turn your hair care routine into a tantalizing experience with results that last. As always, we offer a full line of services & guidance to help you make the most of the products you purchase with us at Vanity.
Our products are chosen wisely by educated professionals who support natural organic, beneficial ingredients free of harsh preservatives, parabens, and sulfates.
