Our Story

Vanity Hair Studio was established in February of 2008. Since Heidi White opened the doors, the salon has been booming with happy clients and has earned a great business reputation. Heidi has expanded the salon two times, and it now occupies the 1200 square foot studio she independently owns and operates. Because of her easy going personality and love of good energy, she and her amazing team have turned the studio into a huge success, and it was even nationally chosen by Elle Magazine as top 100 salons in the US two years in a row. The people of Portsmouth continue to choose Vanity Hair Studio as their home for beautiful hair, skin, bright white teeth, and perfectly groomed eyebrows.

You can find Vanity Hair Studio amidst many beautiful hotels near the center of picturesque Downtown Portsmouth, NH. We are a stone’s throw away from the Sheraton Hotel, Hilton Hotel, Hampton Inn, and Residence Inn allowing easy-access for wedding parties and tourists! Come enjoy a shampoo, blow-out, or any specialty hair or makeup service before shopping the hundreds of boutiques in downtown, catching a show in beautiful Prescott Park, dining out at a delicious and unique five-star restaurant, or soaking in the bustling night-life that Portsmouth has to offer!

Meet Our Team



Hi! My name is Petey butter banana smoothie, aka Sweetie Petey. I hang out at the salon in Portsmouth with my mom and the girls mostly everyday. My mom takes me with her almost everywhere she goes, she says I am a good boy and since I am ten years old she doesn’t mind bringing me with her to work. I try to stay on my best behavior. My little brother Leo gets to come in sometimes too. He tries to get all the attention.

I am a yellow Labrador retriever, a natural blonde! I live for love, food and affection so it’s great when I get to be patted and loved by so many wonderful clients that visit my mommas salon.

Heidi Bea White

(CEO/Educator/Colorist/ Master Designer)

As the owner of Vanity Hair Studio, Heidi Bea holds a true passion for her industry and what she does as a master stylist. Her ability to operate her salon while producing outstanding haircuts, colors, and dynamic looks in the many facets of hair design are remarkable. She was born with a natural ability to connect with people and has a strong intuitive nature that builds great relationships with her clients. Heidi’s consultations are informative and fulfilling and make it easy to create custom designs for those clients in need of guidance.

Heidi has been designing hair for more than 20 years and has been a salon educator to her staff for more than ten years



Born and raised in Western New Hampshire, Alexis has always had a knack for everything hair and makeup. After graduating fromhigh school, she traveled out to Portsmouth to attend Empire Beauty School to further her knowledge. Alexis quickly fell in love with the Hair and Makeup Industry, and continues to share her passion for glam with her clientele.

Making clients feel beautiful makes her feel beautiful. She is very dedicated to her work, always looking to develop her technique and add to her book of tricks as an artist through lots of specialized education. She wants to take full advantage of accentuating your inner and outer beaut



“I am grateful for what I do and am passionate about being a great stylist.”- Jess

At the age of 14, Jess knew she was destined to be a stylist. After graduating high school, she couldn’t wait to attend cosmetology school at Continental Hair Academy, where she later graduated in 2004. Following her dream, Jess continued to work in several hair salons to perfect the look for her clients. With 18 years of Stylist experience, we are grateful that she has joined the Vanity Hair Studio Team!

From the stylist. “One of the best things about being a stylist is the ability to develop relationships and friendships with clients.

Erica Peifer


Erica was born and raised in Massachusetts and found her way north when she attended Paul Mitchell the School Portsmouth. Erica quickly fell in love with the people, the town and the surrounding areas!

The love and passion she has for being a hair stylist, and caring for others is just over the top. She has had extensive training and has furthered her education for hair styling far past graduation of beauty school. While working in the Portsmouth area, she has grown to know that she wanted to provide something different for the guests of the hair industry. Erica is very eager to provide the top service that every person deserves.



 I am in independent contractor, I have been doing hair and make-up for a long time, which I thoroughly enjoy, I have been working with VHMS (Vanity) for over a year now and am very happy working along such a talented team of stylist and artists. I was born and raised in Avellino Italy, I have always loved the arts, Hair and Makeup to me is like an extension of art!

Avy Bartlett


Hello, my name is Avy Bartlett.I grew up in Laconia, NH.I come from a family of 5. I love going to the beach and spending my time off basking in the sun.

My specialties are UPDOS, bridal hair, special event hair and intricate braids.
BLONDING is another one of my favorite services. As well as men’s cuts.

I am very flexible, and creative, I feel confident that with any hair dream you might have, I am willing to help you achieve your goals! I love challenges and I love this industry! Come challenge me!

Our Brands

Our professional, high-end product lines will provide you with a healthy and improved beauty care regimen. We have luxury hair & beauty products that will turn your morning routine into a tantalizing experience with results that last. And, as always, we offer a full line of services & guidance to help you make the most of the products you purchase at Vanity.

Our products are chosen wisely by educated professionals who support natural organic, beneficial ingredients free of harsh preservatives, parabens, and sulfates.